PRESS KIT FOR MEDIA AFFILIATES

The ACVO is proud to announce that over 140 veterinary ophthalmologists will participate in this eye exam day, sponsored by Merial. With this overwhelming participation our boarded doctors hope to help 5-10K Service Dogs this May. ACVO encourages local media affiliates to contact and interview participating boarded ophthalmologists when possible.

You will find a press kit below, providing general information about the event and who will benefit from it. Stories are in development detailing the benefits received by animals who participated in a trial state event in Tennessee, December 2007. Links and video clips to those heartwarming stories will be available shortly.

If you decide to publish a story about the ACVO National Service Dog Eye Exam Day, please send a copy or clip to office08ATacvo.org when possible.

PRESS INFORMATION
1) Official media press release (pdf)
2) Video link to promote event (video clips from state event held December 2007, press may use for promotion)

3) Human interest story about Mr. Ron McKenney and his Service Dog, "Quest". (pdf)

4) Daily News article describing state event in TN in December (pdf), also describing Pet Wellness Reports™ and their role in this event. (published 1/29/08)
5) Determine if ophthalmologists in your state are participating. Contact ACVO if you need specific contat information for a clinic in your area.

Please contact the ACVO office if you have general questions regarding the ACVO National Service Dog Eye Examination Day.

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