Reaching over 89 Million people and donating over 3,000 exams in 2010!
Press coverage of this campaign occured December 2009 through May 2010. During this time we were able to reach an audience circulation of
more than 89.5 million through known published online articles and over 3,000 dogs were examinted.
This should help us move toward our one of our goals at the ACVO which is to educate referring DVMs and the general public of the existence of specialty veterinary medicine, specifically ophthalmology. Given the recent research from AVMA that stated approximately 96% of the public did not know that specialists in veterinary medicine existed, this is a necessary PR effort.
The links below are to articles found online or sent to us by Diplomates involving the event. These links will not direct you to the website but instead to a PDF of the article written. For video and audio clips see below in the next section.